--- title: About description: "Flatsome is a WordPress site builder and block theme for WooCommerce stores. Learn what Flatsome does, what makes it different, who uses it, and the team behind it." url: "https://flatsome.com/about" lastUpdated: 2026-10-14 --- About # The team behind Flatsome. A WordPress site builder and block theme that lets store owners, agencies and freelancers design fast, professional WooCommerce stores without writing code. Made by UX Themes in Ås, Norway. Our story ## Over a decade of Flatsome. Flatsome has been one of the best-selling WooCommerce themes for over a decade. Flatsome Site Builder is the new chapter: a plugin built on core WordPress blocks and theme.json, paired with the new Flatsome Block Theme. Flatsome Classic stays available, so you move when it suits you. What Flatsome does ## Everything a store needs, in one family. Flatsome Site Builder A visual, block-based builder with the fast workflow Flatsome users know from UX Builder. Pages, headers, footers and store templates, all saved as standard WordPress blocks. [Explore Site Builder](https://flatsome.com/site-builder.md) Flatsome Block Theme A block theme designed for Site Builder from the start. Colors, fonts, spacing and radii live in theme.json, so a change to your brand updates every page at once. [See Global Styles](https://flatsome.com/global-styles.md) 100+ blocks and starter sites Sections, banners, sliders, product grids, mega menus, popups and more, all responsive by default, plus starter sites to customize instead of a blank page. [Browse blocks](https://flatsome.com/blocks.md) WooCommerce modules Forms, Dynamic Pricing and SEO come with every license, for quantity discounts, buy-X-get-Y deals, lead capture and search visibility without separate plugins. [See all modules](https://flatsome.com/modules.md) Flatsome MCP A built-in MCP server that lets AI agents such as Claude and ChatGPT read your site and build or edit pages with real Flatsome blocks. You control what each connection can use. [Explore Flatsome MCP](https://flatsome.com/mcp.md) What makes Flatsome different ## Built the WordPress way. Five choices that shape everything we make. Your content is standard WordPress Page builders such as Elementor and Divi store layouts in their own formats. Flatsome saves every page as core WordPress blocks, so your content stays readable by WordPress itself. Pay once, keep your site A license is a one-time payment with 12 months of updates and priority support. If you choose not to renew, your site keeps working. Renewal is optional and currently costs $45 per site a year. Store features in one license Dynamic pricing, forms and SEO usually mean three more plugins to buy, update and keep compatible. Flatsome ships them as modules, built on the same blocks and styles. Built for AI agents Flatsome MCP is part of the product, not an add-on. Agents work with the same blocks, global styles and templates you do, and every write is versioned so changes can be reviewed and restored. Only what the page needs Each block loads its own styles and scripts only on pages that use it, and interactive blocks use the WordPress Interactivity API. There is no builder runtime on the front end. Who uses Flatsome ## Made for people who sell online. From a first store to an agency running client sites, Flatsome is built for the people who make WooCommerce work. How Flatsome works ## From license to live store. Getting started Buy a license, install Flatsome Site Builder and the Flatsome Block Theme, and activate your license. Import a starter site and start customizing right away. [Installation guide](https://flatsome.com/docs) Support Every license includes 12 months of priority support by email from the people who build Flatsome. [Support policy](https://flatsome.com/support-policy.md) Documentation and community The documentation covers every block and module, and the community is the place to share work and ask other Flatsome users. [Read the docs](https://flatsome.com/docs) Updates Every license includes 12 months of updates with new features, blocks, templates and compatibility fixes for WordPress and WooCommerce. [See the changelog](https://flatsome.com/changelog.md) ## Questions, answered. Can't find what you are looking for? The team that builds Flatsome answers support email. [Contact support](https://flatsome.com/support-policy.md) ### Is Flatsome a theme or a plugin? Both. Flatsome Site Builder is a plugin that adds the builder, blocks and modules, and the Flatsome Block Theme is designed to pair with it. ### Do I need WooCommerce to use Flatsome? No. Flatsome works for any WordPress website. If you sell online, it adds deep WooCommerce integration with store blocks and templates. ### What happens to Flatsome Classic? Flatsome Classic stays available on ThemeForest and keeps receiving critical fixes and compatibility updates for WordPress and WooCommerce. A migration plugin will convert UX Builder content to blocks when you are ready to move. ### How much does Flatsome cost? Plans cover 1, 5 or 10 sites, each as a one-time payment with 12 months of updates and priority support. Renewal is optional and currently costs $45 per site a year. See pricing for current prices. ### Can AI agents build my Flatsome site? Yes. Flatsome MCP lets agents such as Claude and ChatGPT create and edit pages with real Flatsome blocks. You decide what each connection is allowed to do. ## Build your next store with Flatsome. Try Site Builder on a real project and keep everything you build. [Join early access](https://flatsome.com/pricing.md) [See pricing](https://flatsome.com/pricing.md) Classic customers go first. 50% off your first year until November 2.